The Role of Private Brands in Assortments. Literature Rev...
Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1, 0, Hochschule Reutlingen, Sprache: Deutsch, Abstract: Presently, private brands attract as much attention as only a few managerial practices have experienced before. Where once branded products led the way, today private label share is growing. Since today's industry is affected by pricing, advertising, merchandising and product ...